In music videos like Closer To The Edge I expect to see a fast paced, lots of shots style. I like to see lots of interesting shots which aren't just focused in one specific location, this keeps me interested in the video and makes me watch it over and over again. I also like how the band include the public and not just themselves in the video. They could just create a music video which focuses on them but they choose not too, I believe this is one reason why they are so popular and headline at major festivals around the world. They include there fans a lot.
The style of clothing they wear is very 'in your face' this makes the audience focus on the band more and draws more interest to the music video, when making my music video I must take this into account. In these type of videos I expect to see a message, not only one but many, closer to the edge has many messages, including being yourself and meeting new people but also sticking by your friends and family. You could put the lyrics into your own meaning as well.
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